"Che" commonly refers to Ernesto "Che" Guevara, an Argentine revolutionary leader and key figure in the Cuban Revolution. Born in 1928, he became a prominent advocate for Marxist ideology and played a significant role in the establishment of a socialist state in Cuba alongside Fidel Castro. Guevara's writings and speeches emphasized the importance of armed struggle and guerrilla warfare in achieving social change. After his success in Cuba, Guevara sought to inspire revolutions in other countries. In 1967, he was captured and executed in Bolivia while attempting to incite a revolution there. Today, his image remains a symbol of rebellion and anti-imperialism, often seen on posters and merchandise worldwide.