Cetera Financial Group is a network of independent broker-dealers and registered investment advisors. Founded in 2010, it provides a range of financial services, including investment management, financial planning, and retirement solutions. The firm aims to empower financial professionals to serve their clients effectively. With a focus on innovation and technology, Cetera offers tools and resources to help advisors grow their businesses. The company emphasizes a client-centric approach, ensuring that financial professionals can tailor their services to meet individual client needs.