Cetera is a financial services company that provides investment and wealth management solutions. It operates through a network of independent financial advisors and firms, offering services such as financial planning, retirement planning, and asset management. Cetera aims to empower advisors to deliver personalized financial advice to their clients. Founded in 2010, Cetera has grown through acquisitions and partnerships, enhancing its capabilities in the financial industry. The company is committed to supporting its advisors with technology, resources, and training, ensuring they can effectively meet the diverse needs of their clients in a changing financial landscape.