Central Hawke's Bay is a region located in the North Island of New Zealand. It is known for its picturesque landscapes, including rolling hills, rivers, and farmland. The area is primarily agricultural, with a focus on sheep and cattle farming, as well as vineyards producing quality wines. The main town in Central Hawke's Bay is Waipukurau, which serves as a hub for the surrounding communities. The region offers various outdoor activities, such as hiking and fishing, and is rich in Māori culture and history, making it a unique destination for visitors and locals alike.