Centennials, also known as Generation Z, refer to individuals born roughly between 1997 and 2012. This generation follows the Millennials and is characterized by their comfort with technology, having grown up with the internet and smartphones. Centennials are often seen as digital natives, using social media platforms like Instagram and TikTok to communicate and express themselves. In terms of values, Centennials tend to prioritize inclusivity, social justice, and environmental issues. They are more likely to advocate for climate change action and support brands that align with their ethical beliefs. As they enter the workforce, their preferences for work-life balance and flexible arrangements are shaping modern employment trends.