The Carolina beach music scene is a vibrant musical culture that originated in the coastal regions of North Carolina and South Carolina. It blends elements of rhythm and blues, soul, and rock and roll, often featuring upbeat tempos and danceable rhythms. This genre is closely associated with the Shag dance, which is popular in beach communities and often performed at local clubs and events. Throughout the summer, various festivals and concerts celebrate this unique music style, attracting both locals and tourists. Notable artists, such as The Embers and The Catalinas, have played significant roles in shaping the scene. The music fosters a sense of community and nostalgia, making it a cherished part of the coastal lifestyle.