Campina Grande is a city located in the state of Paraíba, Brazil. It is known for its rich cultural heritage and vibrant festivals, particularly the São João Festival, which celebrates traditional music, dance, and food. The city is situated at an elevation of about 550 meters, providing a mild climate that attracts visitors year-round. The economy of Campina Grande is diverse, with agriculture, commerce, and technology playing significant roles. The city is also home to several educational institutions, including the Federal University of Paraíba, which contributes to its reputation as a center for education and innovation in the region.