The Campaign for Real Ale (CAMRA) is a consumer organization in the United Kingdom that promotes traditional beer, particularly real ale. Founded in 1971, CAMRA aims to protect and improve the rights of beer drinkers and support local breweries. The organization advocates for the preservation of pubs and the quality of beer served in them. CAMRA also organizes events, such as beer festivals, to celebrate and educate the public about real ale. They publish guides and resources to help consumers find quality beer and support independent breweries, contributing to the vibrant beer culture in the UK.