Cachet refers to a mark of distinction or prestige that signifies high quality or exclusivity. It often relates to brands, products, or experiences that are perceived as superior or desirable. For example, luxury items from Chanel or Rolex carry cachet due to their reputation and craftsmanship. In a broader sense, cachet can also describe the social status associated with certain positions or achievements. For instance, holding a degree from a prestigious university like Harvard or Oxford can provide cachet in professional circles, enhancing one's credibility and opportunities.