CVM, or Customer Value Management, is a strategic approach that focuses on maximizing the value a business provides to its customers. It involves understanding customer needs, preferences, and behaviors to enhance their overall experience. By analyzing data, companies can tailor their products and services to better meet customer expectations, leading to increased satisfaction and loyalty. Additionally, CVM helps businesses identify high-value customers and prioritize their engagement efforts. This can involve personalized marketing, targeted promotions, and improved customer service. Ultimately, effective CVM can drive revenue growth and foster long-term relationships between companies and their customers.