CUB, or the Commonwealth Unions of Beer, is a well-known beverage company based in Australia. It produces a variety of beer brands, including Victoria Bitter and Carlton Draught. CUB is recognized for its significant role in the Australian beer market and has a long history dating back to the 19th century. The company is part of the global beverage giant Asahi Group Holdings, which acquired CUB in 2020. CUB focuses on brewing quality beers while also engaging in sustainable practices. It aims to innovate and adapt to changing consumer preferences in the competitive beverage industry.