Victoria Bitter (often abbreviated as VB) is a popular Australian beer known for its strong flavor and high bitterness. It was first brewed in 1854 by the Carlton & United Breweries in Melbourne. The beer is a pale lager, characterized by its full-bodied taste and distinctive hoppy aroma, making it a favorite among many beer drinkers in Australia. VB is often associated with Australian culture and is commonly enjoyed at social gatherings, barbecues, and sporting events. It is typically served cold and is available in various formats, including bottles and cans. The beer's branding features a green label, which has become iconic in the Australian beverage market.