Homonym: COPY (Duplicate)
COPY refers to written content created for advertising or marketing purposes. It aims to persuade or inform an audience about a product, service, or idea. Effective copy is clear, engaging, and tailored to the target audience, often using techniques like storytelling or emotional appeal.
In the digital age, COPY is crucial for online platforms, including websites, social media, and email marketing. It helps brands communicate their message and connect with consumers. Good COPY can enhance brand identity and drive sales, making it an essential component of any marketing strategy.