CDLX, or Cardlytics, is a financial technology company that specializes in digital advertising and marketing. It provides a platform that allows businesses to target consumers based on their spending habits. By analyzing transaction data from various financial institutions, CDLX helps brands deliver personalized offers to potential customers. The company's services benefit both advertisers and consumers. Advertisers can reach their target audience more effectively, while consumers receive relevant deals that match their interests. CDLX partners with banks and credit unions to access transaction data, ensuring that the offers are tailored and timely, enhancing the overall shopping experience.