CBV, or Cost-Benefit Analysis, is a systematic approach used to evaluate the strengths and weaknesses of alternatives in decision-making. It involves comparing the total expected costs of a project or decision against the total expected benefits, helping organizations determine whether the benefits outweigh the costs. This method is commonly used in various fields, including economics, business, and public policy. By quantifying the potential outcomes, CBV aids stakeholders in making informed choices, ensuring resources are allocated efficiently and effectively to maximize positive impacts.