Advertising strategies are plans that businesses use to promote their products or services effectively. These strategies can include various methods such as digital marketing, social media campaigns, and traditional advertising like television and print ads. The goal is to reach the target audience and persuade them to make a purchase or engage with the brand. Different advertising strategies can be tailored to specific demographics, such as age, gender, or location. For example, a company might use Facebook ads to target younger consumers while utilizing newspapers to reach an older audience. By understanding their audience, businesses can create more effective and engaging advertisements.