Business sustainability refers to the practice of conducting business in a way that is environmentally responsible, socially equitable, and economically viable. It involves integrating sustainable practices into operations, such as reducing waste, conserving energy, and ensuring fair labor practices. Companies aim to meet the needs of the present without compromising the ability of future generations to meet their own needs. By adopting sustainable strategies, businesses can enhance their reputation, attract customers, and improve their bottom line. This approach often includes initiatives like corporate social responsibility (CSR), green technology, and sustainable supply chains, which contribute to long-term success while minimizing negative impacts on the planet and society.