Business Resource Management (BRM) refers to the process of efficiently and effectively utilizing a company's resources, including human, financial, and physical assets. The goal of BRM is to optimize resource allocation to enhance productivity and achieve organizational objectives. This involves planning, monitoring, and controlling resources to ensure they are used in the best possible way. Effective BRM also includes analyzing resource performance and making adjustments as needed. By implementing strategies such as resource planning and cost management, businesses can reduce waste and improve overall efficiency. This ultimately leads to better decision-making and increased profitability.