Business naming is the process of creating a unique and memorable name for a company or product. A good business name should reflect the brand's identity, values, and target audience. It can help establish a strong presence in the market and make a lasting impression on customers. Choosing the right name involves considering factors like originality, ease of pronunciation, and relevance to the industry. Many entrepreneurs use tools like business name generators or seek feedback from potential customers to ensure the name resonates well. Ultimately, a well-chosen name can significantly impact a business's success and recognition.