A business mission is a formal summary that defines the purpose and primary objectives of a company. It serves as a guiding principle for decision-making and helps align the efforts of employees towards a common goal. A well-crafted mission statement typically includes the company's core values, target audience, and the products or services it offers. The mission statement is essential for communicating the company's identity to stakeholders, including customers, employees, and investors. It can also influence the company's culture and strategic planning, ensuring that all actions are consistent with its overarching goals. Examples of well-known mission statements include those from Apple and Google.