Burton is a well-known brand primarily recognized for its snowboarding equipment and apparel. Founded in 1977 by Jake Burton Carpenter, the company has played a significant role in popularizing snowboarding as a sport. Burton offers a wide range of products, including snowboards, boots, bindings, and outerwear, catering to both beginners and experienced riders. In addition to snowboarding gear, Burton is also involved in promoting snowboarding culture through events and sponsorships. The brand has established a strong community of riders and enthusiasts, often collaborating with professional athletes and influencers in the sport. Burton's commitment to innovation and quality has made it a leader in the snowboarding industry.