Bundling is a marketing strategy where multiple products or services are packaged together and sold as a single unit. This approach often provides customers with a better value, as the combined price is usually lower than purchasing each item separately. Bundling can be seen in various industries, such as software, where companies like Microsoft offer suites of applications at a discounted rate. In addition to enhancing customer savings, bundling can also increase sales for businesses. By encouraging customers to buy more items at once, companies can boost their overall revenue. This strategy is commonly used in sectors like telecommunications, where providers offer bundled packages of internet, phone, and television services.