Bundle pricing is a marketing strategy where multiple products or services are sold together at a lower price than if purchased separately. This approach encourages customers to buy more items, as they perceive greater value in the combined offer. For example, a fast food restaurant might offer a meal deal that includes a burger, fries, and a drink for a reduced price. This pricing method can benefit both consumers and businesses. Customers save money while businesses increase sales volume and reduce inventory. Additionally, bundle pricing can help introduce new products, as customers may be more willing to try something new when it’s included in a package deal.