A bull market refers to a period in financial markets where prices are rising or are expected to rise. Typically, this term is used in the context of the stock market, but it can apply to other assets like real estate or commodities. Investors are generally optimistic during a bull market, leading to increased buying activity and higher prices. Bull markets often occur when the economy is strong, unemployment is low, and consumer confidence is high. They can last for months or even years, driven by factors such as favorable economic indicators, low-interest rates, and strong corporate earnings. Understanding bull markets can help investors make informed decisions about their investments.