A bull market refers to a period in financial markets when prices are rising or are expected to rise. This term is commonly used in the context of the stock market, where investors are optimistic about the future performance of stocks. During a bull market, confidence among investors increases, leading to more buying activity, which further drives up prices. Typically, a bull market lasts for an extended period, often characterized by a rise of 20% or more in stock prices. Factors such as strong economic growth, low unemployment, and rising corporate profits can contribute to this positive sentiment. Investors often look for opportunities to capitalize on the upward trend during a bull market.