Bukalapak is an Indonesian e-commerce platform that allows users to buy and sell a wide variety of products online. Founded in 2011, it has grown to become one of the largest online marketplaces in Indonesia, connecting millions of buyers and sellers. The platform offers features like online payments, logistics services, and a user-friendly interface to enhance the shopping experience. In addition to consumer sales, Bukalapak supports small and medium-sized enterprises (SMEs) by providing them with tools to reach a broader audience. The platform also emphasizes financial inclusion, enabling users to access various financial services, including digital payments and loans.