The Broadcasting Standards Authority (BSA) is an independent organization in New Zealand responsible for overseeing broadcasting content. Its main role is to ensure that television and radio broadcasts adhere to established standards, promoting fairness, accuracy, and respect for diverse audiences. The BSA handles complaints from the public regarding breaches of these standards. The authority also provides guidance to broadcasters on best practices and helps to maintain a balance between freedom of expression and the protection of viewers and listeners. By doing so, the BSA plays a crucial role in fostering a responsible broadcasting environment in New Zealand.