Brand value refers to the worth of a brand in the marketplace, which is influenced by consumer perception, loyalty, and recognition. It reflects how much customers are willing to pay for a product or service based on their experiences and associations with the brand. High brand value often leads to increased sales and market share. Factors contributing to brand value include quality, reputation, and marketing efforts. Companies like Apple and Coca-Cola have built strong brand values through consistent messaging and customer engagement. A strong brand can also create competitive advantages and foster customer trust, making it easier to introduce new products.