Brand name products are items that are marketed under a specific name or label, often associated with a particular company. These products are usually recognized for their quality, reliability, and reputation. Examples include Coca-Cola for beverages and Nike for athletic wear. Consumers often choose brand name products because they trust the brand's promise of consistency and performance. In contrast to generic or store-brand products, brand name items typically come with higher price tags due to their established market presence and advertising efforts. Many consumers believe that brand name products offer better value, as they are often perceived to be of superior quality or effectiveness compared to lesser-known alternatives.