A "Bowling Average" is a statistic used in cricket to measure a bowler's effectiveness. It is calculated by dividing the total number of runs conceded by the number of wickets taken. A lower bowling average indicates better performance, as it means the bowler gives away fewer runs for each wicket they take. This metric helps teams and fans assess a bowler's skill and consistency over time. For example, a bowler with a bowling average of 20 has given up 20 runs for every wicket taken, which is considered quite good in competitive cricket.