Bot traffic refers to visits to a website that are generated by automated programs, known as bots, rather than by human users. These bots can perform various tasks, such as indexing web pages for search engines like Google or scraping data from websites. While some bot traffic is beneficial, such as that from search engine crawlers, other types can be harmful or unwanted. Malicious bot traffic can lead to issues like DDoS attacks, where bots overwhelm a website with requests, causing it to slow down or crash. Additionally, some bots are used for fraudulent activities, such as generating fake clicks on ads, which can distort analytics and lead to financial losses for businesses.