The Bold and the Beautiful is an American soap opera that premiered on March 23, 1987. Created by William J. Bell and Lee Phillip Bell, the show focuses on the lives, romances, and rivalries of the wealthy Forrester family and their fashion business in Los Angeles. The series is known for its glamorous setting, dramatic storylines, and complex characters. It explores themes of love, betrayal, and family dynamics, often featuring high-stakes conflicts and emotional moments. Over the years, it has garnered numerous awards and a dedicated fan base, making it one of the longest-running soap operas in television history.