Bira is a popular Indian craft beer brand known for its unique flavors and vibrant packaging. Launched in 2015, it quickly gained a following among beer enthusiasts for its refreshing taste and quality ingredients. Bira offers a range of beers, including Bira 91 Blonde, Bira 91 White, and Bira 91 IPA, catering to different palates. The brand emphasizes a fun and youthful image, often associated with social gatherings and celebrations. Bira has expanded its presence beyond India, reaching international markets and contributing to the growing craft beer culture. Its distinctive branding and marketing strategies have made it a recognizable name in the beverage industry.