The Big Tex Choice Awards is an annual competition held at the State Fair of Texas that celebrates innovative and creative food offerings. Established in 2005, the event showcases unique dishes created by vendors, with a focus on deep-fried and fair-style foods. Winners receive recognition for their culinary creativity and are often featured prominently during the fair. Each year, a panel of judges evaluates the entries based on taste, creativity, and presentation. The awards highlight the diverse food culture of Texas and attract food enthusiasts from around the country, making it a popular attraction at the fair.