Big Hit Music is a South Korean music label founded in 2005 by Bang Si-hyuk. It is known for producing and managing popular K-pop groups, most notably BTS, which has gained international fame and a massive fanbase. The label focuses on creating high-quality music and innovative content, contributing to the global spread of K-pop. In 2021, Big Hit Music became a subsidiary of HYBE Corporation, expanding its influence in the music industry. The label continues to support its artists with various projects, including albums, concerts, and merchandise, while also exploring new talent and genres.