Bias refers to a tendency to favor one perspective or outcome over others, often leading to unfair judgments or decisions. It can manifest in various forms, such as cognitive bias, where our thinking is influenced by personal experiences or emotions, or confirmation bias, where individuals seek information that supports their existing beliefs. Bias can occur in many areas, including media, research, and social interactions. Recognizing bias is essential for promoting fairness and objectivity, as it helps individuals and organizations make more informed choices and understand diverse viewpoints.