Beverage packaging refers to the materials and methods used to contain and protect drinks, such as water, soda, and juice. Common types of packaging include bottles, cans, and cartons, which are designed to keep beverages fresh and safe for consumption. The choice of packaging can affect the product's shelf life, taste, and environmental impact. The design of beverage packaging also plays a crucial role in marketing. Eye-catching labels and shapes can attract consumers and convey brand identity. Additionally, sustainable packaging options, like recyclable materials, are becoming increasingly popular as companies aim to reduce their environmental footprint and appeal to eco-conscious customers.