The Betting and Gaming Council (BGC) is a trade association in the United Kingdom that represents the regulated betting and gaming industry. Established in 2019, it aims to promote safe and responsible gambling practices while supporting its members, which include various operators in the online and land-based sectors. The BGC works closely with government bodies and regulators to ensure compliance with laws and regulations. The BGC also focuses on improving industry standards and enhancing consumer protection. It advocates for responsible gambling initiatives and campaigns to raise awareness about the importance of safe betting. By collaborating with organizations like GamCare and BeGambleAware, the BGC strives to create a safer gambling environment for all.