"Beti Bachao Beti Padhao" is a government initiative launched in India in 2015 aimed at promoting the welfare of girls. The program focuses on addressing the declining child sex ratio and ensuring that girls receive equal opportunities in education and health. It encourages communities to value and support the birth and education of girls. The campaign emphasizes the importance of educating girls, as it leads to better health, economic growth, and social development. By raising awareness and changing societal attitudes, "Beti Bachao Beti Padhao" seeks to empower girls and create a more equitable society for all, benefiting families and communities alike.