The Benetton family is an Italian family known for founding the global fashion brand United Colors of Benetton. The brand was established in 1965 by Gilberto Benetton, along with his siblings Carlo, Luciano, and Giuliana. They gained fame for their colorful knitwear and innovative marketing strategies, which often included social and political themes. Over the years, the Benetton family has expanded their business interests beyond fashion, including investments in various sectors such as automotive and real estate. The family's influence in the fashion industry has made them notable figures in Italy and around the world.