Bell & Ross is a French watchmaking company founded in 1992, known for its aviation-inspired timepieces. The brand emphasizes functionality and precision, often collaborating with professionals in the military and aviation sectors to design watches that meet rigorous standards. The signature design of Bell & Ross watches features a square case, reminiscent of cockpit instruments. Their collections, such as the BR 01 and BR 03, showcase a blend of modern technology and classic aesthetics, appealing to both watch enthusiasts and professionals alike.