Panerai is an Italian luxury watch brand known for its distinctive designs and high-quality craftsmanship. Founded in 1860 in Florence, it originally produced precision instruments for the Italian Navy. The brand gained fame for its robust diving watches, characterized by large dials and luminous markers. In 1993, Panerai began selling its watches to the public, quickly becoming popular among collectors and enthusiasts. The brand is recognized for its unique style, often featuring a combination of stainless steel and ceramic materials. Panerai watches are celebrated for their durability and precision, making them a favorite among adventurers and watch aficionados alike.