Belift Lab
Belift Lab is a South Korean entertainment company founded in 2020 as a joint venture between Big Hit Entertainment and CJ ENM. It focuses on producing and managing music artists, particularly in the K-pop genre. The company aims to create innovative content and foster talent through various training programs.
The first group launched by Belift Lab is ENHYPEN, formed through the reality survival show I-LAND. ENHYPEN debuted in November 2020 and quickly gained popularity, showcasing the company's commitment to developing successful artists in the competitive music industry.