Behavioral research is a field of study that focuses on understanding the actions and reactions of individuals or groups. It examines how people think, feel, and behave in different situations, often using methods like surveys, experiments, and observations. This research helps identify patterns in behavior and the factors that influence decision-making. Researchers in this field may explore various topics, such as psychology, sociology, and economics. By analyzing data, they can develop theories and models that explain why people act the way they do. The findings can be applied in areas like marketing, education, and public health to improve outcomes and strategies.