Behavioral reactance is a psychological phenomenon where individuals resist or oppose perceived threats to their freedoms or choices. When people feel that their autonomy is being restricted, they may react by doing the opposite of what is being suggested or imposed. This reaction can occur in various situations, such as in response to rules, regulations, or persuasive messages. For example, if someone is told they must wear a mask in public, they might refuse to comply simply because they feel their personal freedom is being challenged. This behavior highlights the importance of understanding how people value their autonomy and how it can influence their decision-making processes.