Behavioral Design
Behavioral Design is a field that focuses on understanding how people make decisions and behave in different situations. It combines insights from psychology, economics, and design to create products, services, or environments that encourage positive behaviors. By analyzing human behavior, designers can craft experiences that lead to better choices and outcomes.
This approach often employs techniques such as nudges, which are subtle prompts that influence behavior without restricting options. For example, placing healthy snacks at eye level in a store can encourage healthier eating habits. Overall, Behavioral Design aims to improve user experiences and promote beneficial actions in everyday life.