Beauty vloggers are content creators who share videos focused on beauty-related topics, such as makeup tutorials, skincare routines, and product reviews. They often use platforms like YouTube and Instagram to reach their audience, showcasing their skills and knowledge about beauty products and techniques. These vloggers typically engage with their viewers by providing tips, demonstrating how to use various products, and sharing personal experiences. Many beauty vloggers also collaborate with brands, promoting products through sponsored content, which can influence their followers' purchasing decisions and trends in the beauty industry.