Beauty trends refer to the popular styles and practices in cosmetics, skincare, and personal grooming that evolve over time. These trends can be influenced by various factors, including social media, celebrity endorsements, and cultural shifts. For example, the rise of Instagram and TikTok has led to the popularity of bold makeup looks and innovative skincare routines. In recent years, there has been a growing emphasis on natural beauty and sustainability. Many consumers are opting for clean beauty products that are free from harmful chemicals and are environmentally friendly. Additionally, trends like minimalist skincare routines and the use of vegan or cruelty-free products reflect a shift towards more conscious beauty choices.