A fashion influencer is an individual who uses social media platforms to share their personal style and fashion choices with a large audience. They often showcase outfits, accessories, and beauty products, providing inspiration and ideas for their followers. Many fashion influencers collaborate with brands to promote products, leveraging their online presence to reach potential customers. These influencers typically have a strong understanding of current trends and can impact their followers' purchasing decisions. They may create content on platforms like Instagram, TikTok, or YouTube, where they engage with their audience through photos, videos, and styling tips.