Beauty gurus are individuals, often found on social media platforms like YouTube and Instagram, who share their expertise in makeup, skincare, and beauty trends. They create tutorials, product reviews, and tips to help their followers enhance their appearance and develop their personal style. Many beauty gurus build large audiences by showcasing their skills and providing relatable content. These influencers often collaborate with beauty brands, promoting products through sponsored content or partnerships. Their impact on the beauty industry is significant, as they can shape trends and consumer preferences, making them important figures in the world of cosmetics and fashion.